The project was started off by Danish innovation firm EcoXpac in 2010, Along with the Carlsberg Team signing up for in 2015 to initiate the “The environmentally friendly fibre bottle”, a project exactly where Carlsberg and EcoXpac ended up collaborating on a primary paper bottle prototype according to recycled fibres. https://www.scribd.com/document/832824929/Gable-Top-Box-Unveiling-GableTop-Pak-s-Sustainable-Advantage